Professional Diploma in Social Media for Government & Public Sector Learning Hub

On completion of this course you will be a social media specialist. The content provided throughout this course, deals specifically with public interest messaging and promotes open and transparent citizen engagement. This course will teach learners how to lead online in a world where social media dominates political, policy and citizen communications.

Public Sector Network · 2 September 2020

To get started, please begin by watching the onboarding video below.


The strategies and tactics shared in this course are based on industry best practice and also based on successful implementation of campaigns in my own role as a social media consultant for government and public sector. 

Thank you for studying with the Public Sector Marketing Institute. We intend this course to be engaging, enlightening and enjoyable.

If you have any questions at any time, experience difficulty or require a study break, then please do not hesitate to get in touch. Email: [email protected]

We look forward to working with you.


YOU WILL FIND THE FREE MODULE AT THE BOTTOM OF THE PAGE


Learning Hub

You are now in the Learning Hub. Here you will access all of your modules and supporting resources.

You are required to take one module at a time in sequential order. So you must complete Module 1, before you can proceed to Module 2.

All module content is provided in video, audio and text format.

Throughout the year I will add content to Learning Hub as social media evolves and changes. You have access to this content for a full 12-months from the start date of your course.

However, I recommend you complete your course in six weeks with a further three weeks to complete your final assignment. 


Module Quiz​

At the end of each module there is a short multiple choice quiz.  The aim of the quiz is to test your learning. On completion of the quiz, you can proceed to the next module.


Live Coaching​

Every week I will host a live coaching hour with hot seats.

‘Hot seats’ is a form of live coaching. Students submit a request for a hot seat and I coach you through your challenge during our live class. Request for a hot seat must be sent in advance with your question. Hot seats provide for more immersive learning and showing up to these is recommended even if you don’t have a question.

Remember there is no such thing as a dumb question. Those who are most curious ask the most questions. Plus your questions also allow me to create extra and more relevant resources to aid your learning.


Remember

Join me in my Zoom room every Friday 10am-11am [GMT] https://us02web.zoom.us/j/6742305846


Meet your Trainer


Accreditation​

This course is accredited by the CPD Standards Office. They have reviewed all course content, verified my experience as a subject matter expert and trainer, audited the delivery methodology and assessed the intended student experience.

Watch the video below to learn more about our accreditation.


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FIRST MODULE FREE FOR LIMITED TIME!

To celebrate the launch of the Academy we are offering free access to the first module of this training material.

You can view the first module of Professional Diploma in Social Media for Government & the Public Sector below.

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Social media audit and strategy for your organisation

Welcome to Module 1! Please watch the introduction video below before getting started.

Learning outcomes:

  • How to audit your existing social media presence and performance
  • How to prepare a social media strategy
  • How to segment audiences and prioritise channels
  • How to plan content
  • How to implement your plan
  • How to measure success

VIDEOS

The video and audio playlists below contain 11 units. Please ensure that you watch/listen to each of these before completing the Module 1 quiz.


AUDIO


SLIDES


TRANSCRIPTS


RESOURCES


[WATCH] The Role of Senior Leaders Webinar
Watch the webinar above to learn more about why senior leaders need to take social media seriously.


Recommended Tools

[WATCH] Social Insider Tour
Learn more about Social Insider at – www.socialinsider.io​


[WATCH] FanPage Karma Tour
​Learn more about Social Insider at – www.fanpagekarma.com


CASE STUDY

[WATCH] The Value of a Social Media Strategy
Andrew McLindon, Director of Communications, An Garda Síochána (Irish police force)


THE FREE FIRST MODULE MATERIAL ENDS HERE- THE PAID VERSION OF EACH MODULE ALSO HAS AN ATTACHED QUIZ TO COMPLETE AT THE END OF THE MATERIAL.


QUESTIONS AND QUERIES

If you have any questions or queries regarding the training or the PSN Academy more broadly please contact our Training and Development Lead at [email protected]


Course Content

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About Instructor

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Course Includes

  • 12 Lessons
  • 12 Quizzes
  • Course Certificate